Her Story

Alex has been honored with multiple awards including 2020 City Pages Best Entrepreneur Award, the AMEX 100 for 100 list, Bush Fellowship in 2019, 2019 Inc. Magazine 100 Female Founder , and a 2018 Above the Fold recipient, and other accolades. She holds a Strategic Communications degree from University of Minnesota, where she has been recognized as an Emerging Leader at the institution’s College of Liberal Arts.

At The Coven, Alex empowers entrepreneurs and leaders across communities to achieve success, providing a path to economic prosperity. When she’s not creating success, social change, and conversations, you’ll find Alex bumping Beyoncé until the neighbors come knocking with her two kids and husband in South Minneapolis. She’s inspired by fellow female firestarter Audre Lorde’s quote, “I’m deliberate and afraid of nothing.”

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Alex Says

On the other side of fear is freedom.
All we can do is listen to what's needed on the ground and respond directly to that. I think so often organizations want to create something—or have an idea—for what the community needs, without asking.
We spend far too long telling ourselves why we can’t do something or worrying about potential failures instead of just doing it.
Women create magic when they’re together in a space.

Her Story

On the other side of fear is freedom.

All we can do is listen to what's needed on the ground and respond directly to that. I think so often organizations want to create something—or have an idea—for what the community needs, without asking.

We spend far too long telling ourselves why we can’t do something or worrying about potential failures instead of just doing it.

Women create magic when they’re together in a space.